The Copasetic Marketing Awards – Best Media Planning

This year’s strategic media award goes to Felipe, Prince of Asturias, for a typically great bit of media planning from the Spanish royal family. The decision to focus the campaign on bus shelters in Nunhead and New Cross was built on solid insights into media consumption among the Prince of Asturias Awards core target audience and displayed a natural fit with the brand’s mission to “promote the humanistic values that form part of mankind’s universal heritage”. Second place went to the team at the George Grote Prize in Ancient History for their standout use of flyers at Mitcham Junction overground station.

 

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